My Good Food Friends –
An ‘EXPLORING ORGANICS’ Event!
As an Organic Good Food Advocate, GOOD Health Educator and Marketing Company, I give SAFEWAY® much credit, and “Thank” them, for mainstreaming Organic Good Foods with their O Organics™ Brand and well-signed ‘Go Organic’ FRESH Fruits and Vegetables. Along with aggressive price-pointing, SAFEWAY® makes the wholesome, healthful benefits of Organic Good Foods accessible and affordable to a greater number of people.
Try getting a whole Organic Good Food Cantaloupe at a ‘health food’ store for $2.00! And it was U.S.A Produce, too!
SAFEWAY® moves Organic Good Foods out of the niche ‘foodie’ channels and places them brightly, right in front of a vast new group of shoppers. The potential 96% of the Market! If Organic Good Foods are ever to break through their current 4+/-% Market Share, they must say “Goodbye” to their counter-culture, granola, hippie, activist, elitist persona. SAFEWAY’S® presentation is that goodbye!
SAFEWAY’S® new Store in a beautiful Northwest setting! Bothell, WA.
Because of the warm and welcoming hospitality of Brett Hintz, Store Manager, along with the FUN and HAPPY Members of the Bothell SAFEWAY® Team and all the DELISH Organic Good Foods, this Story’s “Title” wrote itself: Good FOOD, Good PEOPLE!
There was eye-appeal and price-points to perfection!
SAFEWAY® Team Members were uniformed and uniformly happy. Not the usual grandmothers in hairnets with the rather hesitant and unenthusiastic, “Would you like to try?” At SAFEWAY® it was, “HERE! Taste our DELICIOUS O Organics™ Organic Popcorn. I KNOW you’ll LIKE it!”
“Get it!!!! O!”
I love COLOR, FUN and HAPPINESS in a Store. And I believe MOST shoppers look for that uplifting, positive EXPERIENCE, too. We don’t want to have to buy into an ideology, a cause, get a lecture, have to sign some ‘petition’ or be asked about our position on an issue. So many ‘Organic’ Stores are sad and morose and seem to be in a constant state of unrest and tension with the World around them. It’s hard to even get a smile from some of the shoppers!
SAFEWAY’S® tables are dressed, there’s enough FOOD on display, faced and arranged to draw you in, and the sample sizes are large enough that you can actually taste and form an opinion of whether or not to buy.
SAFEWAY® is NUTS over Organic Good Food!
A farm stand or a Store? It’s SAFEWAY®!!!!
Rivals a farmers market!
Nice lookin’ fruit stand, huh!
They’re serious! See that WHEATGRASS? POWER JUICING!
Here’s a tip from your Good Food Guide: Wheatgrass is a living food, a rich, nutritional food, containing a great variety of vitamins, minerals and trace elements. 1 Pound of fresh wheatgrass is equal in nutritional value to nearly 25 pounds of the choicest vegetables! Sometime at a juice bar, try a straight-up Organic Wheatgrass shooter. That’ll take ya right down the road!
If you don’t like BROCCOLI, don’t shop here!
(A couple of my FAVES. I could only guess how many of these I’ve
ENJOYED while writing at my computer.)
Save your Mexican restaurant money … NO TIPPING, either!
And while taking the pics of
those PURE HEART® Organic
Mini Watermelons …
I noticed the HOT price!
Hooked me! HAD TO BUY two on my way out!
From the bottled Organic Teas that are lightly sweetened and flavored with Hibiscus & Blackberry, Peach and Spearmint, to Blue Corn Tortilla Chips with Flax and FOUR varieties of Salsa to go with ‘em, there is FULL line of over 300 O Organics™ available in almost every aisle of the Store and in every category: Meals, Breakfast, Lunch, Dinner, Snacks, BBQ’s, Picnics, Thirst Quenchers, School Lunches, CELEBRATIONS and even if you’re a Baby!
The many shoppers who were introduced to and ‘EXPLORED Organics’ during my visit were left with a very tasty impression! GUARANTEED!
Over the past several years, I’ve probably enjoyed just about every variety of O Organics™. So, it’s with this personal experience I told Brett, “KEEP the chef! Your recipes are spot-on!”
As SAFEWAY’S® tag line states: Ingredients for life®. I AGREE!
To Your Health!
Dennis L. Weaver, MBA, GFG
Change Your Food - Change Your Life!™
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