At the 2009 NACS show, Mars Snackfood US unveiled its M&M’s Pretzel Chocolate Candies, which combine sweet and salty in every bite-size piece. M&M’s Pretzel Chocolate Candies are kosher certified and feature a crunchy, salted pretzel center covered in M&M’s brand milk chocolate and coated in a colorful candy shell. The product will be available in May 2010.
A multi-faceted marketing campaign will support the introduction of M&M’s Pretzel Chocolate Candies, including advertisements in TV, print, online and movie theaters, in-store POP, sponsorships, a consumer promotion and an extensive public relations plan.
M&M's Pretzel Chocolate Candies are avaible in a 1.05-ounce single size ($0.79 SRP); 9.9-ounce medium bag ($3.49 SRP); 15.4-ounce large bag ($4.99 SRP); and 30-ounce stand up pouch ($8.99 SRP).
The 9.9-ounce medium bags ship in a 36-count display case; the 1.05-ounce single-size bags ship two 72-count counter units per case. Also available is a 288-count mixed quarter pallet and a 168-count mixed singles floorstand/powerwing.